Google Penguin: Discussing 5 Ways to Adjust with Google’s Latest Penguin Update

I’m back!!!! I hope no one minds if I welcome myself back, although I would admit that’s a little weird. Well, it’s been a while since I last posted an entry on this blog and I’m so happy all the deadlines are almost finished and Rendition Digital will be in New York next week for another event. “Book Expo America 2012”

The Book Expo America 2012 will be held next week at the Javits Center, New York City, NY and starts at June 4, 2012 until June 7, 2012. BEA 2012 is one of the biggest events that caters to service providers, publishers, distributors,  and authors in the digital publishing and digital content distribution and delivery space. BEA 2012 has added new features in it’s agenda which makes it more exciting for companies to showcase their products and services.  I almost forgot mention, we will be there on the 5th until the 7th of June 2012, let me know if you want to meet. To get more information about this event click here [enough with the plugs c”,)]

It’s been a crazy month at work and new changes and movements are taking place. I understand this comes a bit of an adjustment for some, including me, but as they say, “Change is Constant” and you have to learn how to adapt. Personally, I feel very optimistic about these changes and excited with the up-coming new challenges. I’m moving to another  task in my department and I just wanted to say, “Bring it on!!!!”. Now, to get more information about our company you can visit Rendition Digital at and subscribe to our news letter to learn more about us and the latest trend in IT outsourcing.

So back to my tech updates, I had to catch up with some reading and I understand Google recently unveiled a major change to its mysterious and powerful search engine algorithm. Along with this “Penguin update,” many of the search engine optimization (SEO) techniques that websites once utilized no longer work.

The search engine giant is a major source of discovery for apps and web-based writers, so I’ve collected some advice to make sure your online writing doesn’t get punished by the Google Penguin update. The five tips follow below…

Google explained the update: “this algorithm represents another improvement in our efforts to reduce webspam and promote high quality content. While we can’t divulge specific signals because we don’t want to give people a way to game our search results and worsen the experience for users, our advice for webmasters is to focus on creating high quality sites that create a good user experience and employ white hat SEO methods instead of engaging in aggressive webspam tactics.”

5 Ways to Cope with Google’s Penguin Update

1. Entrepreneur had this advice: “Eliminate overt web spam. If you have improperly copied or “scraped” content, keyword-stuffed content, doorway pages that redirect readers to sites the search engines can’t see or any other items Google considers to be violations of itsWebmaster Guidelines, get rid of them as soon as you’re able to.”

2. Business 2 Community had this tip: “Create content for other websites and blogs. Prepare an editorial calendar for writing articles and guest blog posts that can be published on websites and blogs other than your own. This helps you gain new exposure and earn quality backlinks – just make sure you only offer your content to trusted and reputable content publishers.”

3. Google News Submit told writers to diversify: “Do not rely strictly on Google for all of your SEO and traffic! Work with partners to develop other sources of traffic. Try out MSN Adcenter (Bing and Yahoo) as well as some social networking campaigns. Also, some press release companies can provide you valuable links on some of the countries most popular mass media websites such as The Boston Globe,,, the San Francisco Chronicle, and more.”

4. Search Engine Watch had this guidance: “Don’t try too hard for that perfect title. Avoid obsessing over on-page ratios. You don’t need that exact match anchor all the time, in fact you don’t even need a link (think named entities). In many ways, less-is-more is the call of the day.

5. WebiMax VP of marketing Todd Bailey shared this tip at CNBC:  “Businesses need to get rid of the philosophy that they need to get as many links and as much content out as there as they can … They need to look at a public relations strategy and try to produce quality content by pitching news outlets, doing press releases and guest blogging. The other options are social media campaigns and other multichannel options such as referrals and using CPM advertising.”


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